--- type: meta date: '2025-11-05T00:00:00.000Z' title: LLMS description: AI-specific discovery and context file slug: llms isArtifactItem: false --- # Incomplete Infinity (U29DC) --- ## STATEMENT **We turn complex futures into decision-grade narratives and public prototypes.** Complex problems are typically addressed by first compressing them into familiar frameworks, then dividing them among specialists. Define the challenge. Identify which experts are needed. Assign components to each. Coordinate outputs into deliverables—elevator pitches, brand positioning statements, predetermined artifacts. This succeeds when problems respect disciplinary boundaries and fit established categories. It fails when the solution lives in the intersection—when territories must inform each other from the beginning, not converge at the end. When the challenge itself resists compression and demands synthesis rather than simplification. These problems require working across domains from the start, not coordinating specialists after division. This demands different assumptions. Incompleteness as strategy, not failure. Discovery determining form, not following templates. Premises questioned before execution begins. The practice itself embodies this duality—creating language for futures while deploying clarity for present decisions. Speculative frameworks tested against strategic reality. Strategic challenges revealing territories requiring new inquiry. The work exists in the productive tension between research and application, each mode making the other possible. The work inhabits the space between what is seen and what is felt. It operates in the deliberate pause, dwells in the charged moment. It expresses itself in incomplete form—because strategic incompleteness rewards interpretation, invites completion through engagement. After all, isn't true infinity always incomplete? --- ## AXIOMS Three principles form the architecture of our thinking. They shaped the studio from its inception—informing our name, visual language, and protocols. More importantly, they shape how we approach every engagement: what questions we ask, what frameworks we build, what narratives we create. ### Imperfect Finding cosmos within chaos. Authentic innovation emerges from embracing flaws as foundations for discovery, not obstacles to eliminate. ### Inexplicable Valuing the arcane and concealed over the obvious. Work that evokes wonder through mystery, resisting simplistic interpretation while inviting profound introspection. ### Incomplete Designing open-ended frameworks that achieve completion through audience engagement. Each interaction remains unique, personal, continuously evolving. Strategic incompleteness is a feature, not a bug. ### Disciplinary Homeless We exist where established fields fail to reach, bridging architecture, code, film, and design. The most interesting problems live in intersections. Our expertise is optimized for fluency across boundaries, not depth in a single domain. --- ## PROTOCOLS Three protocols structure engagement. Each embodies the practice's core principle: discovery determines direction, not the reverse. MAP establishes territory. LAB creates language where vocabulary doesn't exist. COM deploys clarity where decisions demand it. ### MAP — Foundation **Investment:** £2,000 | 7 days **Purpose:** Discovery is work, not prelude to work Seven days mapping territory before choosing direction. Understanding what you're actually solving, not what you assume you're solving. Determines whether challenge requires creating new language or deploying existing clarity. Credits toward LAB or COM within 60 days. Required entry point for both. --- ### LAB — Research **Investment:** £15,000-30,000 | 4-8 weeks **Purpose:** Creating vocabulary where none exists For organizations confronting futures that resist existing frameworks. Inquiry generates prototypes—whether film, installation, or interactive system—that make abstract complexity tangible. The outcome: language that travels beyond initial context, frameworks others adopt. --- ### COM — Strategy **Investment:** £20,000-60,000 | 2-4 weeks **Purpose:** Clarity enabling movement, not just understanding For founders at inflection points where complexity paralyzes decision-making. Compressing futures into decision-grade narrative—not simplification, but synthesis that preserves necessary complexity while enabling action. The outcome: movement forward with confidence. **Ongoing Partnership:** £8,000-15,000/month | 3 months minimum for sustained narrative stewardship through growth phases. --- ### Shared Protocol Every engagement follows the same foundation—whether research or strategy: **Discover** — Interview, materials analysis, core challenge identification. Clear direction, no wasted time. **Create** — Research, design, production. Narrative frameworks, prototypes, strategic systems. **Deliver** — Complete work in your hands. Implementation guidance. Revision round included. --- ## Key Differentiators **Three-protocol architecture**: MAP prevents meeting waste and proves value. LAB creates language and credibility. COM deploys clarity for revenue. Each feeds the others. **Disciplinary homeless**: Cross-domain fluency solving problems that don't fit single specializations. Synthesis across fundamentally different knowledge structures. **Dual-lane cyclical model**: Research (LAB) generates language; commercial (COM) deploys clarity. Each strengthens the other through continuous feedback. **Questioning industry norms**: We design processes backward from desired outcomes, not forward from established templates. We ask why conventions exist before accepting them. **Compressed clarity**: Decision-grade outputs in weeks, not months. Systematic workflow design that eliminates unnecessary steps while maintaining depth. --- ## ARTIFACTS Notable work spanning research and commercial territories. ### Lotus Are You A Driver or What? Lotus Cars operates at a critical inflection point: a heritage British performance brand executing an aggressive transition into electric mobility while maintaining the engineering credibility that defines its identity. We joined the visualization team during the "Are You A Driver or What?" campaign—a multi-year content operation spanning product launches, brand positioning, retail installations, and internal strategic communications. The engagement required navigating constant organizational complexity at scale while maintaining visual precision under compressed timelines. Our role evolved fluidly across the production pipeline depending on project demands. We managed editing and color grading for dozens of deliverables while coordinating shot planning, co-directing CG teams, and contributing to asset delivery systems. The challenge wasn't isolated creative execution—it was designing organizational frameworks that allowed quality output to scale without degradation. A single launch might require hundred or more deliverable variations across markets and formats, each with specific technical requirements and localization needs. Standard production thinking collapses under this velocity; we developed strict asset identification systems and delivery protocols that maintained coherence across simultaneous projects. The Theory 1 concept car launch exemplified this approach. Lotus's design manifesto—a fundamental statement about the brand's electric future—demanded content that balanced technical credibility with emotional impact. We executed materials for the Mayfair store launch event, global press distribution, and ongoing brand narrative across channels. The Evija X Nürburgring project presented different constraints: translating extreme engineering achievement (6:24 lap time, third-fastest vehicle ever recorded at the circuit) into accessible brand storytelling. The Emeya launch represented commercial transformation at scale—Lotus's first electric hyper-gt entering established premium markets required content serving multiple strategic objectives simultaneously. The work operated in the gaps between traditional creative roles. We moved between editing automotive beauty shots optimized for specific platform algorithms, color grading high-resolution deliverables for LED retail installations, structuring shot lists that balanced CG artists' production realities with marketing imperatives, and managing delivery pipelines that turned single creative concepts into hundreds of localized outputs. The value wasn't craft excellence in isolation—it was maintaining creative coherence across organizational complexity that typically forces compromise between speed, scale, and quality. ### Porsche Driven By Dreams Wallpaper\* and Porsche GB commissioned a short film for Porsche's 75th anniversary, interpreting Ferry Porsche's founding vision through abstract digital narrative. The commission came through Lusion, with whom we executed the full production. The timeline was unforgiving: two and a half weeks from concept to delivery for installation at Outernet London—a monumental public art venue featuring wraparound LED architecture across five surfaces (top screen plus four surrounding walls) forming an immersive cube environment in central London's theatre district. The creative brief centered on Ferry Porsche's foundational quote: "In the beginning I looked around and could not find the dream car I dreamed of, so I decided to build it myself." We developed a narrative structure moving from abstract to concrete—luminous particles converging into the Porsche crest, energy coalescing into form, a seed emerging and blossoming into floral elements that gradually reveal the silhouettes of iconic Porsche models from the marque's seven-decade lineage. The concept required balancing Porsche's engineering precision with organic beauty, translating the founder's vision into motion without literalism. We established the visual language and narrative structure within the first three days through rapid storyboarding and a rough assembly edit, securing client approval to proceed with parallel production. The core challenge wasn't creative vision—it was coordinating distributed technical execution across time zones under extreme time compression. We recruited two specialist CG artists, one US-based and one in Asia, creating a continuous production cycle. The US artist advanced scene development overnight (UK time), progressing Houdini particle systems, preliminary lighting setups, and scene architecture. We inherited those files each morning, focusing on look development, lighting refinement, render pipeline optimization, and technical problem-solving throughout the day. Evening briefings with both artists defined the next cycle's priorities and scene assignments, maintaining momentum across the 24-hour cycle. Render time and iteration constraints created the primary bottleneck. We couldn't afford unlimited preview iterations; decisions required confidence before committing to full-resolution renders. We deployed a custom render farm with centralized management systems, coordinating render job distribution, monitoring for crashes and errors, and maintaining strict version control across three contributors working in the same scene files. The Outernet format demanded specific technical considerations—not cylindrical projection but direct cube mapping across the five-surface architecture, requiring careful composition testing to ensure visual coherence across screen boundaries and proper scale relationships for viewers moving through the physical space. The work operated simultaneously across multiple domains that typically remain siloed. We defined the creative direction and aesthetic language while managing the technical rendering infrastructure, coordinating remote team workflows across incompatible time zones, troubleshooting Houdini procedural systems, and delivering against unusual format specifications with limited testing opportunities. Traditional production structures separate these functions—creative directors focus on vision, technical directors manage pipelines, producers coordinate teams. That specialization introduces communication overhead and decision latency that becomes fatal under compressed timelines. The project succeeded not through heroic effort but through systematic workflow design that eliminated handoff delays, enabling rapid decision-making across creative and technical dimensions without organizational friction. The work operated simultaneously across multiple domains that typically remain siloed. We defined the creative direction and aesthetic language while managing the technical rendering infrastructure, coordinating remote team workflows across incompatible time zones, troubleshooting Houdini procedural systems, and delivering against unusual format specifications with limited testing opportunities. Traditional production structures separate these functions—creative directors focus on vision, technical directors manage pipelines, producers coordinate teams. That specialization introduces communication overhead and decision latency that becomes fatal under compressed timelines. The project succeeded not through heroic effort but through systematic workflow design that eliminated handoff delays, enabling rapid decision-making across creative and technical dimensions without organizational friction. ### Patterns of Possibilities V2 Candaş Şişman's original Patterns of Possibilities (2015) explored chance and permanence through a physical process—hundreds of dice thrown onto canvas, their values fixed at the moment of impact, creating a static pattern born from accumulated probability. When the National Taiwan Museum of Fine Arts commissioned a new iteration for the Metabody in Kinesphere exhibition, we proposed extending the work's conceptual territory from permanence to emergence: translating the artwork into a generative system that would make pattern formation itself visible rather than presenting only the final result. The challenge wasn't simply digitizing a physical process but fundamentally reconsidering how audiences engage with probability, order, and chaos when the system remains open rather than resolved. We developed the work in TouchDesigner, prioritizing real-time performance and cryptographic randomness over computational convenience. The system generates dice throws continuously—not pseudo-random approximations but mathematically true randomness using cryptographic algorithms—maintaining 60fps performance while calculating position, value, and audio coupling for each event. Every eight minutes, the system accumulates a complete pattern from 4,096 individual probability events, then resets to begin again. The timing emerged through iterative calibration rather than mathematical predetermination; we adjusted the pace until the rhythm felt neither rushed nor stagnant, allowing viewers to perceive individual moments while experiencing the larger pattern's gradual emergence. The technical architecture served conceptual objectives. Cryptographic randomness ensures genuine unpredictability—each cycle produces a pattern that has never existed and will never recur, emphasizing the work's engagement with chance as fundamental principle rather than aesthetic effect. The audio system couples unique pre-composed sounds to each die value, transforming visual probability into auditory pattern; sound designer Tunca Candaş created distinct sonic signatures that accumulate into evolving audio landscapes mirroring the visual composition. The 224x224cm LED display establishes the work at architectural scale, positioning viewers in relation to pattern formation as temporal event rather than static object. The project operated across typically separate domains—gallery installation requiring real-time systems engineering, conceptual art requiring technical infrastructure design, collaborative development requiring both artistic sensitivity and computational precision. We had explored digital translation years earlier through weekend web prototypes, establishing conceptual foundation before the commission materialized. The work connects to broader practice through medium-agnostic approach: whether computational design, CG production, or gallery installation, the core interest remains translating ideas into visual systems that communicate through beauty and systematic rigor. The exhibition toured from its Taiwan premiere to Akbank Sanat in Istanbul and Noise Media Art Fair, demonstrating how generative systems can make philosophical inquiry tangible through sustained observation of probability becoming pattern. ### Battersea Power Station Media Room Battersea Power Station's redevelopment transformed one of London's most iconic industrial landmarks into a mixed-use destination combining residential, retail, and cultural programming. The Experience Room served as interpretive space within the development, providing visitors with context about the building's architectural heritage and its transformation. We led real-time interactive application development in Unity for large-format exhibition content as part of the broader creative team, coordinating delivery through the agency and client approval chain. The challenge centered on multi-stakeholder coordination under immovable deadlines tied to the site's public opening. Large-format exhibition contexts demand specific technical considerations—resolution requirements, codec specifications, color calibration for venue lighting conditions, seamless looping behavior, and playback performance constraints. Each deliverable required approval across multiple organizational layers (client, agency, studio) while maintaining production momentum. The timeline compression left minimal room for iteration; technical decisions required confidence before committing to full-resolution rendering. We structured the production pipeline to eliminate approval bottlenecks while maintaining quality control across distributed contributors. Regular stakeholder reviews maintained alignment without introducing decision latency. Pipeline choices prioritized hitting venue playback targets—file formats, compression strategies, and quality assurance protocols designed specifically for the exhibition hardware and viewing conditions. The content shipped on schedule and to specification, installed as part of the Experience Room within the public redevelopment. The project demonstrated capability to navigate complex organizational structures while maintaining technical precision under compressed timelines—operating simultaneously across creative oversight, technical production management, and multi-party coordination without the friction that typically emerges when these functions remain siloed. ### Select Clients Porsche, Lotus Cars, Meta, Coca-Cola, Calvin Klein, Sony, WhatsApp, Taiwan National Museum of Fine Arts, Outernet London, Wallpaper\* Magazine --- ## Contact - **Email**: hey@u29dc.com - **Calendar**: cal.com/u29dc - **Location**: UK, Global - **Response time**: Within 48 hours ## Official Channels (@u29dc everywhere) - Website: [u29dc.com](https://u29dc.com) - Calendar: [cal.com/u29dc](https://cal.com/u29dc) - Instagram: [@u29dc](https://instagram.com/u29dc) - LinkedIn (Personal): [@u29dc](https://linkedin.com/in/u29dc) - LinkedIn (Company): [@u29dc](https://linkedin.com/company/u29dc) - Behance: [@u29dc](https://behance.net/u29dc) - Dribbble: [@u29dc](https://dribbble.com/u29dc) - GitHub: [@u29dc](https://github.com/u29dc) - Twitter: [@u29dc](https://twitter.com/u29dc) - YouTube: [@u29dc](https://youtube.com/@u29dc) - Vimeo: [@u29dc](https://vimeo.com/u29dc) - Medium: [@u29dc](https://medium.com/u29dc) - TikTok: [@u29dc](https://tiktok.com/@u29dc) - 500px: [@u29dc](https://500px.com/u29dc) - IMDb: [nm10729970](https://imdb.com/name/nm10729970) --- _Last updated: November 2025_ --- Full sitemap: https://u29dc.com/sitemap.xml