[ STATEMENT ]
An evolving, enigmatic, multifaceted creative practice — turning complex futures into decision grade narratives.
Complex problems are typically addressed by first compressing them into familiar frameworks, then dividing them among specialists. Define the challenge. Identify which experts are needed. Assign components to each. Coordinate outputs into deliverables—elevator pitches, brand positioning statements, predetermined artifacts.
This succeeds when problems respect disciplinary boundaries and fit established categories.
It fails when the solution lives in the intersection—when territories must inform each other from the beginning, not converge at the end. When the challenge itself resists compression and demands synthesis rather than simplification. These problems require working across domains from the start, not coordinating specialists after division.
This demands different assumptions. Incompleteness as strategy, not failure. Discovery determining form, not following templates. Premises questioned before execution begins.
The practice itself embodies this duality—creating language for futures while deploying clarity for present decisions. Speculative frameworks tested against strategic reality. Strategic challenges revealing territories requiring new inquiry. The work exists in the productive tension between research and application, each mode making the other possible.
The work inhabits the space between what is seen and what is felt. It operates in the deliberate pause, dwells in the charged moment. It expresses itself in incomplete form—because strategic incompleteness rewards interpretation, invites completion through engagement.
After all, isn't true infinity always incomplete?
Incomplete Infinity
[ ARTIFACTS ]
Confidential
2025
2025-07-01T00:00:00.000Z
PLAYSTATION
Confidential
2024
2024-06-01T00:00:00.000Z
SONAR ISTANBUL
Confidential
2023
2023-10-01T00:00:00.000Z
REFIK ANADOL
Confidential
2020
2020-10-01T00:00:00.000Z
[ AXIOMS ]
Imperfect
"In all chaos, there is a cosmos." – Carl Jung
There's a quiet beauty in what's broken, a hidden rhythm in disorder. Perfection smooths over the edges, but it's the cracks that let the light through.
001
Inexplicable
"Art steps from the obvious toward the concealed." – Khalil Gibran
Art lives in the shadows, between what is seen and what is felt. It's an echo that lingers, a riddle without an answer.
002
Incomplete
"Art is not what you see, but what you make others see." – Edgar Degas
A creation is never whole on its own. It waits, suspended, until you step into the frame. Viewers gaze completes the story; their thoughts fill the silence.
003
[ PROTOCOLS ]
MAP
Discovery is work, not prelude to work.
Seven days mapping territory before choosing direction. Understanding what you're actually solving, not what you assume you're solving. Determines whether challenge requires creating new language or deploying existing clarity. Credits toward LAB or COM—required entry point for both.
7 days
£2,000
LAB
Creating vocabulary where none exists.
For organizations confronting futures that resist existing frameworks. Inquiry generates prototypes—whether film, installation, or interactive system—that make abstract complexity tangible. The outcome: language that travels beyond initial context, frameworks others adopt.
4-8 weeks
£15,000-30,000
COM
Clarity enabling movement, not just understanding.
For founders at inflection points where complexity paralyzes decision-making. Compressing futures into decision-grade narrative—not simplification, but synthesis that preserves necessary complexity while enabling action. The outcome: movement forward with confidence.
2-4 weeks
£20,000-60,000