"In the beginning I looked around and could not find the dream car I dreamed of, so I decided to build it myself." Ferry Porsche's founding statement isn't about cars. It's about the gap between imagination and material reality—and the conviction to close it.

For the brand's 75th anniversary, Wallpaper* commissioned an immersive film for Outernet London—a five-surface LED architecture forming an enclosed cube in the city's theatre district. The brief could have been satisfied with archival footage and iconic silhouettes. A heritage reel. The Porsche greatest hits. It would have been competent. It would have honoured nothing.

The problem with most anniversary work is that it treats legacy as inventory—count the milestones, arrange chronologically, add orchestral scoring. What gets lost is the animating idea. Ferry Porsche didn't catalogue dreams. He closed the gap between what he imagined and what existed. The work needed to embody that act, not illustrate a timeline of its results.

The narrative structure moved from abstract to concrete—luminous particles converging into the Porsche crest, energy coalescing into form, shapes that gradually reveal seven decades of the marque's lineage. The arc embodies the founding philosophy rather than displaying it: dreams becoming material, imagination taking shape, the passage from possibility to presence.

Five surfaces surrounding viewers meant the work couldn't be composed for a single frame. Spatial narrative demands a different logic—how attention moves through an environment, how meaning survives being experienced from multiple positions simultaneously, how to hold coherence when there is no fixed vantage point. Two and a half weeks from concept to installation, calibrated on-site across all five surfaces.

The result played at Outernet for the anniversary programme—philosophy made spatial, experienced by thousands passing through central London.