"In the beginning I looked around and could not find the dream car I dreamed of, so I decided to build it myself." Ferry Porsche's founding statement isn't about cars. It's about the gap between imagination and material reality—and the conviction to close it.

For Porsche's 75th anniversary, Wallpaper* commissioned a short film for installation at Outernet London—a five-surface LED architecture forming an immersive cube in the city's theatre district. They contracted Lusion. Lusion's founder knew I understood experiential CG work from my time at Noh Lab. He called me.

I led creative direction and production. Found the freelancers. Managed the delivery. Two and a half weeks from concept to installation—continuous production across three time zones, creative decisions that would normally unfold over weeks compressed into hours.

A heritage piece showing archival footage and iconic silhouettes would satisfy the brief. It wouldn't honour the idea. The narrative structure moved from abstract to concrete—luminous particles converging into the Porsche crest, energy coalescing into form, shapes that gradually reveal seven decades of the marque's lineage. The arc embodies Ferry Porsche's philosophy rather than illustrating it: dreams becoming material, imagination taking shape, the passage from possibility to presence.

The venue demanded architectural thinking. Five surfaces surrounding viewers meant the work couldn't be composed for a single frame—it had to move through space, holding coherence as visitors walked through the installation. This is where spatial training pays off: understanding how narrative unfolds in three dimensions, how attention moves through an environment, how to create meaning that survives being experienced from multiple positions simultaneously.

The result played at Outernet for the anniversary programme. Lusion got the press credit. I did the work. That's how contracting works sometimes—but the capability is what transfers forward.