--- type: meta date: '2026-01-01T00:00:00.000Z' title: LLMS description: AI-specific discovery and context file slug: llms isArtifactItem: false --- # Incomplete Infinity (U29DC) --- ## STATEMENT **We turn complex futures into decision-grade narratives.** Complex problems are typically addressed by first compressing them into familiar frameworks, then dividing them among specialists. Define the challenge. Identify which experts are needed. Assign components to each. Coordinate outputs into deliverables—elevator pitches, brand positioning statements, predetermined artifacts. This succeeds when problems respect disciplinary boundaries and fit established categories. It fails when the solution lives in the intersection—when territories must inform each other from the beginning, not converge at the end. When the challenge itself resists compression and demands synthesis rather than simplification. These problems require working across domains from the start, not coordinating specialists after division. This demands different assumptions. Incompleteness as strategy, not failure. Discovery determining form, not following templates. Premises questioned before execution begins. The work inhabits the space between what is seen and what is felt. It operates in the deliberate pause, dwells in the charged moment. It expresses itself in incomplete form—because strategic incompleteness rewards interpretation, invites completion through engagement. After all, isn't true infinity always incomplete? ### FOUNDER Han's practice emerged from eight years across disciplines—architecture at Salon Architects in Istanbul, new media art at Nohlab, creative development at Lusion, and 3 years embedded in Lotus Cars during their EV transformation. Each domain contributed a different fluency. Architecture: spatial narrative and systems thinking. New media art: technical decisions as conceptual carriers. Production: delivery under compression. Lotus: what happens when positioning meets reality at scale—where strategy breaks down, where execution reveals gaps, where story is built or lost. "Disciplinary homeless" describes someone who doesn't fit cleanly into architecture, code, film, or design—but carries enough fluency in each to solve problems living in the intersections. The practice focuses on climate tech, industrial AI, and robotics—companies building consequential futures who struggle to make others feel why. --- ## AXIOMS Three principles form the architecture of our thinking. They shaped the studio from its inception—informing our name, visual language, and protocols. More importantly, they shape how we approach every engagement: what questions we ask, what frameworks we build, what narratives we create. ### Imperfect Finding cosmos within chaos. Authentic innovation emerges from embracing flaws as foundations for discovery, not obstacles to eliminate. ### Inexplicable Valuing the arcane and concealed over the obvious. Work that evokes wonder through mystery, resisting simplistic interpretation while inviting profound introspection. ### Incomplete Designing open-ended frameworks that achieve completion through audience engagement. Each interaction remains unique, personal, continuously evolving. Strategic incompleteness is a feature, not a bug. ### Disciplinary Homeless We exist where established fields fail to reach, bridging architecture, code, film, and design. The most interesting problems live in intersections. Our expertise is optimized for fluency across boundaries, not depth in a single domain. --- ## PROTOCOLS Three protocols structure engagement. Each embodies the practice's core principle: discovery determines direction, not the reverse. MAP establishes territory. ARC builds the architecture. ADV maintains stewardship. ### MAP — Mapping **Investment:** £3,000 | 48 hours **Purpose:** Discovery is work, not prelude to work Strategic diagnosis delivered within 48 hours of interview. Understanding what you're actually solving, not what you assume you're solving. Determines whether challenge warrants full engagement and what that engagement should look like. Credits toward ARC within 45 days. Required entry point. --- ### ARC — Architecture **Investment:** £25,000-60,000 | 4-6 weeks **Purpose:** Clarity enabling movement, not just understanding For founders at inflection points where complexity paralyzes decision-making. Full narrative package: strategy + flagship artifact + implementation guidance. The "architect" engagement—we define the direction AND prove it works with a north-star artifact internal teams can scale from. The outcome: movement forward with confidence, backed by tangible proof. --- ### ADV — Advisory **Investment:** £8,000-15,000/month | 3 months minimum **Purpose:** Sustained narrative stewardship through growth phases Ongoing creative direction for clients who've been through ARC. 1-2 calls/month + async artifacts. We steward work we've already shaped—not available as standalone engagement. --- ### Shared Protocol Every engagement follows the same foundation: **Discover** — Interview, materials analysis, core challenge identification. Clear direction, no wasted time. **Create** — Research, design, production. Narrative frameworks, prototypes, strategic systems. **Deliver** — Complete work in your hands. Implementation guidance. Revision round included. --- ## Key Differentiators **Three-protocol architecture**: MAP prevents meeting waste and proves value. ARC creates the north star. ADV maintains momentum. Each builds on the last. **Disciplinary homeless**: Cross-domain fluency solving problems that don't fit single specializations. Synthesis across fundamentally different knowledge structures. **Full-package commitment**: We don't offer strategy-only. The artifact is the proof—without it, we'd be selling promises, not evidence. **Questioning industry norms**: We design processes backward from desired outcomes, not forward from established templates. We ask why conventions exist before accepting them. **Compressed clarity**: Decision-grade outputs in days, not months. Systematic workflow design that eliminates unnecessary steps while maintaining depth. --- ## SELECTED WORK Work spanning narrative and commercial territories. Earlier projects represent production and creative direction roles; the practice now focuses on strategic narrative partnerships through the MAP → ARC → ADV protocol. **Clients**: Lotus Cars, Sonar Istanbul, Taiwan National Museum of Fine Arts, **Collaborations**: Porsche, Coca-Cola, Calvin Klein, Sony, Battersea Power Station, Outernet London ### Lotus Are You A Driver or What? Lotus had a problem most heritage brands don't survive: the thing that made them special was about to become the thing that killed them. For sixty years, Lotus meant lightweight engineering, driver connection, Colin Chapman's obsession with simplicity. The F1 legacy—Jim Clark, Ayrton Senna, innovations that changed racing forever—had faded from public memory but still lived in the engineering culture. Then Geely's investment pushed the company toward electrification. To the petrolhead fanbase, this felt like betrayal. To the market, Lotus was becoming just another EV brand with a legacy logo. The strategic question wasn't "how do we sell electric cars." It was: how does a brand defined by lightness and driver feel survive a transition to heavy batteries and software? How do you make electrification feel like continuation rather than abandonment? "Are you a driver or what?" was the answer. Not a tagline—a reframe. It shifted the conversation from powertrain to identity. The cars changed; the question of who they're for didn't. The F1 heritage wasn't erased by electrification—it was the proof that Lotus had always been about engineering for the driver, whatever the technology. I spent three years inside that transformation, embedded in the content operation across the Eletre, Emeya, and Theory 1 programmes. Film direction and editing, CG team coordination, delivery pipeline across dozens of assets shipping to global markets. Working closely with the strategy team meant seeing how positioning evolved in real time—and how every piece of content either reinforced or fragmented the emerging identity. That proximity taught me something strategy decks can't convey: what narrative coherence actually requires when a hundred variations ship in parallel. The difference between signal and noise lives in decisions made at velocity—which cut lands the tension, which version carries meaning, which piece serves the whole versus just filling a slot. Being embedded in production—not strategy—meant seeing what happens after the deck is done. Where positioning holds or fragments under pressure. Where the gaps appear that no brief anticipated. Where the story actually gets built. The aggregate metrics reflected content finding its audience: 200%+ follower growth, 1,200%+ increase in post impressions. But the real outcome was a brand that survived its transformation with its soul intact—still recognisably Lotus, now electric. ### Porsche Driven By Dreams "In the beginning I looked around and could not find the dream car I dreamed of, so I decided to build it myself." Ferry Porsche's founding statement isn't about cars. It's about the gap between imagination and material reality—and the conviction to close it. For Porsche's 75th anniversary, Wallpaper\* commissioned a short film for installation at Outernet London—a five-surface LED architecture forming an immersive cube in the city's theatre district. Lusion took the contract. Their founder knew I understood experiential CG work from my time at Noh Lab. He called me. I developed the concept, assembled the team, and directed the production. Three freelancers across three time zones, continuous iteration, two and a half weeks from brief to installation. I handled the spatial mapping and on-site calibration—work that requires understanding how narrative unfolds across architectural surfaces, how attention moves through an environment, how to create meaning that survives being experienced from multiple positions simultaneously. A heritage piece showing archival footage and iconic silhouettes would satisfy the brief. It wouldn't honour the idea. The narrative structure moved from abstract to concrete—luminous particles converging into the Porsche crest, energy coalescing into form, shapes that gradually reveal seven decades of the marque's lineage. The arc embodies Ferry Porsche's philosophy rather than illustrating it: dreams becoming material, imagination taking shape, the passage from possibility to presence. The result played at Outernet for the anniversary programme—philosophy made spatial, experienced by thousands passing through central London. ### Patterns of Possibilities V2 Candaş Şişman's original Patterns of Possibilities threw hundreds of dice onto canvas, fixing their values at the moment of impact—a static record of accumulated probability. When the National Taiwan Museum of Fine Arts commissioned a new iteration, the question wasn't how to digitize the physical process but how to extend its conceptual territory. The original captured permanence. The commission asked: what if we made emergence itself visible? I developed the generative system in collaboration with Candaş. The installation generates dice throws continuously using cryptographic randomness—not pseudo-random approximation but mathematical unpredictability ensuring each cycle produces a pattern that has never existed and will never recur. Every eight minutes, 4,096 probability events accumulate into a complete composition, then dissolve to begin again. The rhythm emerged through calibration: slow enough to perceive individual moments, fast enough to experience the larger pattern taking shape. Technical architecture served philosophical ends. True randomness honours the work's engagement with chance as fundamental principle, not aesthetic effect. Audio coupling transforms visual probability into sonic pattern—each die value triggering a distinct tone, accumulating into evolving soundscapes that mirror the visual composition. The 224×224cm LED display establishes the work at architectural scale, positioning viewers in relation to pattern formation as temporal event rather than static object. The installation premiered in Taiwan before touring to Akbank Sanat in Istanbul and Noise Media Art Fair—probability made tangible through sustained observation of order emerging from chaos. This kind of work—where technical decisions carry conceptual weight, where code becomes philosophy—is where I learned that execution and meaning aren't separate concerns. ### Battersea Power Station Media Room Battersea Power Station carried London's electricity for half a century before falling silent in 1983. Four decades of decay, failed schemes, and public imagination transformed the building into something beyond architecture—a monument to industrial memory and urban possibility. Its 2022 reopening posed a question most heritage projects avoid: how do you honour what a place meant while making room for what it becomes? Squint/Opera designed the Experience Room—an interpretive threshold where visitors encounter the building's story before dispersing into the development. They contracted Lusion for the interactive installation. I led the project: Unity development, client coordination, and on-site installation alongside Squint/Opera's technical team. The installation aimed for a third position between embalming the past and ignoring it entirely: reinvention as continuation of essential character. A building that once converted energy for a city now converts attention, gathering people into a space still defined by monumental ambition. The technical architecture served that idea—interactive content responding to presence, heritage interpretation that doesn't feel like a museum panel. The system I built now runs in the Experience Room, greeting visitors entering one of London's most improbable resurrections. --- ## Contact - **Email**: hey@u29dc.com - **Calendar**: cal.com/u29dc - **Location**: UK, Global - **Response time**: Within 48 hours ## Official Channels (@u29dc everywhere) - Website: [u29dc.com](https://u29dc.com) - Calendar: [cal.com/u29dc](https://cal.com/u29dc) - Instagram: [@u29dc](https://instagram.com/u29dc) - LinkedIn (Personal): [@u29dc](https://linkedin.com/in/u29dc) - LinkedIn (Company): [@u29dc](https://linkedin.com/company/u29dc) - Behance: [@u29dc](https://behance.net/u29dc) - Dribbble: [@u29dc](https://dribbble.com/u29dc) - GitHub: [@u29dc](https://github.com/u29dc) - Twitter: [@u29dc](https://twitter.com/u29dc) - YouTube: [@u29dc](https://youtube.com/@u29dc) - Vimeo: [@u29dc](https://vimeo.com/u29dc) - Medium: [@u29dc](https://medium.com/u29dc) - TikTok: [@u29dc](https://tiktok.com/@u29dc) - 500px: [@u29dc](https://500px.com/u29dc) - IMDb: [nm10729970](https://imdb.com/name/nm10729970) --- _Last updated: January 2026_ --- Full sitemap: https://u29dc.com/sitemap.xml